Learn how to create an integrated marketing strategy and plan
Even in the digital era you need to know the marketing fundamentals to grow your business
Developing plans and strategies for marketing today is the most challenging it has ever been. There is an incredible and increasing choice of interactive devices, platforms and channels that potential customers use from smartphones and tablets to social networks and search engines. Investment in traditional channels such as TV, Print and Radio is declining, but they remain an essential part of integrated campaigns for many businesses.
Yet the fundamentals of marketing planning remain the same. Regardless of the channels available we need to research customer needs and define a strategy develop winning brand propositions for different target segments and communicate them effectively.
That's why at Smart Insights we have a dedicated toolkit and downloads to help you create an integrated marketing strategy.
Start improving now with our Free Membership
Improve your knowledge of Marketing Strategy and Planning with our Free guide Essential marketing models for business growth today
- Learn 15 essential marketing models
- Covers techniques for segmenting, targeting and positioning
- Each model has a visual and examples to make it quick to learn
- One of our most popular guides, downloaded hundreds of times each month
- Authored by experienced Chartered Marketer Annmarie Hanlon
PLUS: with our FREE membership, you'll also get access to these bonus resources;
- 15+ free guides and templates to get you started
- Benchmark your current capability across 10 other essential areas of marketing in our assessment tool
- Join a community of over a million marketers