Audit your digital marketing to create a comprehensive plan
Use our templates to improve the effectiveness of digital marketing for your business
Do you have a clear, integrated strategy for digital marketing?
Our Managing Digital Marketing research report shows that, even today, nearly 50% of businesses still don't have a clear digital strategy.
Lack of clarity in online marketing means that you probably don't have clear goals for digital marketing or the right KPIs to measure how well it's working for your business.
Worse still, you may be investing in the wrong tactics, so your competitors will get further ahead.
Smart Insights is here to help you
Smart Insights membership helps businesses develop data-driven digital marketing strategies which help them compete better.
Sign up as a free member to use the templates below from our Digital Marketing Strategy and Planning Toolkit to audit your use of digital marketing and identify priorities to improve effectiveness.
Our paid membership plans offer in-depth guidance using our Learning Paths and Quick Wins covering all aspects of digital marketing.
Start improving now with our Free Membership
Improve your knowledge of Digital Marketing Strategy and Planning with our Free guide Free digital marketing plan template today
- Create a digital marketing plan quickly and easily
- Use our simple template based on the acclaimed Smart Insights RACE planning framework
- Learn the essential strategic activities to manage digital for each part of RACE
PLUS: with our FREE membership, you'll also get access to these bonus resources;
- 15+ free guides and templates to get you started
- Benchmark your current capability across 10 other essential areas of marketing in our assessment tool
- Join a community of over a million marketers